{
  "name": "Email marketing pricing index",
  "publisher": "Which Email Tool",
  "url": "https://whichemailtool.com/data/email-marketing-pricing-index.json",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "note": "Cheapest paid plan per tool. Prices per month in the listed currency; EUR and USD are not converted. Tools with pricing_model \"email-volume\" charge by emails sent, not by list size, and have no list-size price. Source URL and check date per record.",
  "records": [
    {
      "tool": "ActiveCampaign",
      "currency": "USD",
      "plan": "Starter",
      "billing": "monthly",
      "emails_included": "10× contacts per month",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 19,
        "1000": 19,
        "2500": 49,
        "5000": 99,
        "10000": 189,
        "25000": 489,
        "50000": 759
      },
      "price_by_emails_per_month": {},
      "free_plan": null,
      "sms": "addon",
      "whatsapp": "addon",
      "telegram": "not-listed",
      "pay_as_you_go": "not-listed",
      "course_builder": "not-listed",
      "smtp_free_emails_per_month": null,
      "source": "https://www.activecampaign.com/pricing",
      "checked": "2026-09-30"
    },
    {
      "tool": "AWeber",
      "currency": "USD",
      "plan": "Lite",
      "billing": "monthly",
      "emails_included": "10× subscribers per month",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 15,
        "1000": 25,
        "2500": 35,
        "5000": 60,
        "10000": 100,
        "25000": 210,
        "50000": 375
      },
      "price_by_emails_per_month": {},
      "free_plan": {
        "subscribers": 500,
        "emails_per_month": 3000,
        "emails_per_day": null,
        "vendor_branding": true
      },
      "sms": "not-listed",
      "whatsapp": "not-listed",
      "telegram": "not-listed",
      "pay_as_you_go": "not-listed",
      "course_builder": "unknown",
      "smtp_free_emails_per_month": null,
      "source": "https://www.aweber.com/pricing.htm",
      "checked": "2026-09-30"
    },
    {
      "tool": "Brevo",
      "currency": "USD",
      "plan": "Standard",
      "billing": "monthly",
      "emails_included": "priced by emails sent per month",
      "pricing_model": "email-volume",
      "price_by_list_size": {},
      "price_by_emails_per_month": {
        "5000": 18,
        "10000": 35,
        "15000": 49,
        "20000": 69,
        "30000": 79,
        "40000": 89,
        "50000": 97,
        "60000": 104,
        "80000": 119,
        "100000": 139,
        "150000": 179,
        "250000": 249,
        "350000": 309,
        "500000": 429
      },
      "free_plan": {
        "subscribers": 100000,
        "emails_per_month": null,
        "emails_per_day": 300,
        "vendor_branding": true
      },
      "sms": "yes",
      "whatsapp": "addon",
      "telegram": "not-listed",
      "pay_as_you_go": "yes",
      "course_builder": "not-listed",
      "smtp_free_emails_per_month": null,
      "source": "https://www.brevo.com/pricing/",
      "checked": "2026-09-30"
    },
    {
      "tool": "Campaign Monitor",
      "currency": "USD",
      "plan": "Lite",
      "billing": "monthly",
      "emails_included": "5× contacts per month",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 13,
        "1000": 47,
        "2500": 47,
        "5000": 75,
        "10000": 117,
        "25000": 241,
        "50000": 397
      },
      "price_by_emails_per_month": {},
      "free_plan": null,
      "sms": "addon",
      "whatsapp": "not-listed",
      "telegram": "not-listed",
      "pay_as_you_go": "yes",
      "course_builder": "not-listed",
      "smtp_free_emails_per_month": null,
      "source": "https://www.campaignmonitor.com/pricing/",
      "checked": "2026-09-30"
    },
    {
      "tool": "Constant Contact",
      "currency": "USD",
      "plan": "Lite",
      "billing": "monthly",
      "emails_included": "10× contacts per month",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 12,
        "1000": 30,
        "2500": 50,
        "5000": 80,
        "10000": 120,
        "25000": 280,
        "50000": 430
      },
      "price_by_emails_per_month": {},
      "free_plan": null,
      "sms": "yes",
      "whatsapp": "not-listed",
      "telegram": "not-listed",
      "pay_as_you_go": "not-listed",
      "course_builder": "not-listed",
      "smtp_free_emails_per_month": null,
      "source": "https://www.constantcontact.com/pricing",
      "checked": "2026-09-30"
    },
    {
      "tool": "GetResponse",
      "currency": "USD",
      "plan": "Starter",
      "billing": "monthly",
      "emails_included": "unlimited emails",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 19,
        "1000": 19,
        "2500": 29,
        "5000": 54,
        "10000": 79,
        "25000": 174,
        "50000": 299
      },
      "price_by_emails_per_month": {},
      "free_plan": {
        "subscribers": 500,
        "emails_per_month": 2500,
        "emails_per_day": null,
        "vendor_branding": true
      },
      "sms": "addon",
      "whatsapp": "not-listed",
      "telegram": "not-listed",
      "pay_as_you_go": "not-listed",
      "course_builder": "yes",
      "smtp_free_emails_per_month": null,
      "source": "https://www.getresponse.com/pricing/trial",
      "checked": "2026-09-30"
    },
    {
      "tool": "Kit",
      "currency": "USD",
      "plan": "Creator",
      "billing": "monthly",
      "emails_included": "unlimited emails",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 39,
        "1000": 39,
        "2500": 59,
        "5000": 89,
        "10000": 139,
        "25000": 199,
        "50000": 379
      },
      "price_by_emails_per_month": {},
      "free_plan": {
        "subscribers": 10000,
        "emails_per_month": null,
        "emails_per_day": null,
        "vendor_branding": true
      },
      "sms": "yes",
      "whatsapp": "not-listed",
      "telegram": "not-listed",
      "pay_as_you_go": "not-listed",
      "course_builder": "not-listed",
      "smtp_free_emails_per_month": null,
      "source": "https://kit.com/pricing",
      "checked": "2026-09-30"
    },
    {
      "tool": "Klaviyo",
      "currency": "USD",
      "plan": "Email",
      "billing": "monthly",
      "emails_included": "10× profiles per month",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 20,
        "1000": 30,
        "2500": 60,
        "5000": 100,
        "10000": 150,
        "25000": 400,
        "50000": 720
      },
      "price_by_emails_per_month": {},
      "free_plan": {
        "subscribers": 250,
        "emails_per_month": 500,
        "emails_per_day": null,
        "vendor_branding": true
      },
      "sms": "yes",
      "whatsapp": "unknown",
      "telegram": "not-listed",
      "pay_as_you_go": "not-listed",
      "course_builder": "not-listed",
      "smtp_free_emails_per_month": null,
      "source": "https://www.klaviyo.com/pricing",
      "checked": "2026-09-30"
    },
    {
      "tool": "Mailchimp",
      "currency": "USD",
      "plan": "Essentials",
      "billing": "monthly",
      "emails_included": "10× contacts per month",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 13,
        "1000": 26.5,
        "2500": 45,
        "5000": 75,
        "10000": 110,
        "25000": 270,
        "50000": 385
      },
      "price_by_emails_per_month": {},
      "free_plan": {
        "subscribers": 250,
        "emails_per_month": 500,
        "emails_per_day": 250,
        "vendor_branding": true
      },
      "sms": "yes",
      "whatsapp": "not-listed",
      "telegram": "not-listed",
      "pay_as_you_go": "yes",
      "course_builder": "not-listed",
      "smtp_free_emails_per_month": null,
      "source": "https://mailchimp.com/pricing/marketing/?currency=USD",
      "checked": "2026-09-30"
    },
    {
      "tool": "MailerLite",
      "currency": "USD",
      "plan": "Comfort",
      "billing": "monthly",
      "emails_included": "10× contacts per month",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 12,
        "1000": 19,
        "2500": 33,
        "5000": 49,
        "10000": 89,
        "25000": 179,
        "50000": 319
      },
      "price_by_emails_per_month": {},
      "free_plan": {
        "subscribers": 250,
        "emails_per_month": 2500,
        "emails_per_day": null,
        "vendor_branding": true
      },
      "sms": "not-listed",
      "whatsapp": "not-listed",
      "telegram": "not-listed",
      "pay_as_you_go": "not-listed",
      "course_builder": "not-listed",
      "smtp_free_emails_per_month": 500,
      "source": "https://www.mailerlite.com/pricing",
      "checked": "2026-09-30"
    },
    {
      "tool": "Moosend",
      "currency": "USD",
      "plan": "Pro",
      "billing": "monthly",
      "emails_included": "unlimited emails",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 9,
        "1000": 16,
        "2500": 32,
        "5000": 48,
        "10000": 88,
        "25000": 160,
        "50000": 315
      },
      "price_by_emails_per_month": {},
      "free_plan": null,
      "sms": "not-listed",
      "whatsapp": "not-listed",
      "telegram": "not-listed",
      "pay_as_you_go": "yes",
      "course_builder": "not-listed",
      "smtp_free_emails_per_month": null,
      "source": "https://moosend.com/pricing/",
      "checked": "2026-09-30"
    },
    {
      "tool": "Omnisend",
      "currency": "USD",
      "plan": "Standard",
      "billing": "monthly",
      "emails_included": "12× contacts per month",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 16,
        "1000": 20,
        "2500": 44,
        "5000": 81,
        "10000": 132,
        "25000": 282,
        "50000": 413
      },
      "price_by_emails_per_month": {},
      "free_plan": {
        "subscribers": 250,
        "emails_per_month": 500,
        "emails_per_day": null,
        "vendor_branding": true
      },
      "sms": "yes",
      "whatsapp": "not-listed",
      "telegram": "not-listed",
      "pay_as_you_go": "not-listed",
      "course_builder": "not-listed",
      "smtp_free_emails_per_month": null,
      "source": "https://www.omnisend.com/pricing/",
      "checked": "2026-09-30"
    },
    {
      "tool": "RD Station Marketing",
      "currency": "USD",
      "plan": "Light",
      "billing": "monthly",
      "emails_included": "5× contacts per month",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 18,
        "1000": 18,
        "2500": 36,
        "5000": 56,
        "10000": 100,
        "25000": 239,
        "50000": 466
      },
      "price_by_emails_per_month": {},
      "free_plan": null,
      "sms": "addon",
      "whatsapp": "addon",
      "telegram": "not-listed",
      "pay_as_you_go": "not-listed",
      "course_builder": "not-listed",
      "smtp_free_emails_per_month": null,
      "source": "https://www.rdstation.com/en/pricing/",
      "checked": "2026-09-30"
    },
    {
      "tool": "SendPulse",
      "currency": "USD",
      "plan": "Standard",
      "billing": "monthly",
      "emails_included": "unlimited emails",
      "pricing_model": "subscribers",
      "price_by_list_size": {
        "500": 12,
        "1000": 18,
        "2500": 38,
        "5000": 52,
        "10000": 78,
        "25000": 159,
        "50000": 281
      },
      "price_by_emails_per_month": {},
      "free_plan": {
        "subscribers": 500,
        "emails_per_month": 15000,
        "emails_per_day": null,
        "vendor_branding": true
      },
      "sms": "yes",
      "whatsapp": "yes",
      "telegram": "yes",
      "pay_as_you_go": "yes",
      "course_builder": "yes",
      "smtp_free_emails_per_month": 12000,
      "source": "https://sendpulse.com/pricing?country=us",
      "checked": "2026-09-29"
    }
  ]
}