What this is
A reference for people choosing an email marketing tool: what it costs at a given list size, what the free plan covers, which channels it includes, and which tool the published facts favor for a given task.
What you will find
- Prices by list size for 12 email marketing tools, with send limits and the date each price was checked.
- Free plan limits side by side: subscribers, emails per month and branding.
- Alternatives to the popular tools, for when one gets too expensive or too limited.
- Open data: the tables behind the pages as CSV and JSON, free to reuse under CC BY 4.0. Credit Which Email Tool with a link to the page the figures came from.
Not here yet: shortlists by type of business and setup guides.
Who writes it
Pages are compiled by the site’s editorial team from vendors’ public pricing pages and documentation. There are no individual bylines. Each guide names a pick for a stated task; the rules for that are in How we choose and check.
What this site cannot tell you
Nothing here comes from trial accounts or measurements. Deliverability, editor speed and support quality are outside what public pages show, so the guides do not judge them.